What information does Small World Toys collect?
We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information. You may, however, visit our site anonymously. Any of the information we collect from you may be used in one of the following ways:

• To personalize your experience (your information helps us to better respond to your individual needs)
• To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
• To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
• To process transactions
• To administer a contest, promotion, survey or other site feature
• We may also share or sell information with third parties for marketing or other purposes without your consent.
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What does Small World Toys do with the information we collect?
We use the personal information we collect for the purposes indicated at the time you provide such information. For example, if you purchase a product, we will use the information to fulfill the order. With the permission of a visitor who is 18 years of age or over, personal information submitted in connection with a registration or other activity on our website may be used for marketing and promotional purposes.

If you register for any of our e-mail newsletters, updates or other e-mail communications we offer, we will send the e-mail newsletters, updates and other communications requested by you. These communications will announce site upgrades, new product information, promotions and other updates that may be of interest to you. If you want to stop receiving these communications, you can contact us at info@SmallWorldToys.com to opt-out of receiving e-mail newsletters, updates or communications. Our e-mail communications instruct you how to "opt-out," so you can stop receiving our e-mails at any time.

If you elect to register for e-mail or other communications from a third-party company, we will share the information you have provided with the applicable third party, and the third-party's use of such information will be subject to such third-party's privacy policy.

We may use non-personal information gathered online for internal marketing analysis and to improve our products, services and websites.

Does Small World Toys share information about me with others?
We may give companies outside Small World Toys access to our information databases but only if necessary to allow them to provide database or server maintenance or security, manage transactions, help us process and fulfill orders or requests. Such disclosures are subject to non-disclosure commitments by third parties.

We occasionally may share e-mail addresses, name and street address information with carefully selected companies whose offers you may be interested in. However, customers' telephone number(s), e-mail address(es) and credit card information are never shared. You may instruct us not to use your information at any time by e-mailing us at info@SmallWorldToys.com.

If Small World Toys believes that anyone's behavior on our sites may damage us or our sites or anyone else, we may disclose the relevant personal information in order to prevent this harm. In such a case, we might try to identify the wrongdoer, contact them or bring legal action against them. We may also disclose personal information if we believe that the disclosure is required by law, or in response to a legal request.

How does Small World Toys use "cookies" or collect other information automatically?
Small World Toys receives and stores certain information automatically whenever you visit our site. Examples of information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; computer and connection information such as browser type and version; the operating system and platform you use; and pages viewed and time spent on our site. This information helps us to optimize your experience at our sites. We also use cookies and clear GIFs, sometimes known as pixel tags or web beacons.

A "cookie" is a small file that we save on your computer's hard drive that contains non-personal information. Our cookies help to give you faster access to pages you have already visited, allow you to personalize your pages and us to customize our offerings, and help you to participate in some activities or events on the site. For instance, cookies keep track of items in your shopping cart and wish list. We also use cookies to help us determine how many people visit our sites, which of our web pages they use and how long they stay there. This information helps us evaluate our sites and which of our web features might need improvement. You can disable the use of cookies through your Internet browser. Check your browser's Help menu to find out how to do so. However, if you disable cookies you may not be able to take advantage of some features of our site.

We may also use other technology, called clear GIFs, to provide us with other important anonymous information, such as when an e-mail has been opened. These tools help us understand features that interest our customers.

For administrative purposes, we also collect IP addresses, which are the automatic numbers assigned to your computer when you surf the web. Your IP address and cookies are not connected to any personally identifiable or online contact information like a name and address unless you place an order at our online store; however, if you place an order, all information we have about you will be associated with your customer file.

We may use a third-party advertising technology to serve ads when you visit our website. This technology makes you anonymous to our ad-serving partner. In the course of delivering our advertisements to you, a unique third-party cookie may be placed or recognized on your browser. We also transmit site usage information about site visitors to the servers of a reputable third-party for the purpose of targeting our Internet banner advertisements on this site and other sites and to learn which ads bring users to our website. To do this, we may use clear GIFs and cookies provided by our third-party ad server on this site. The information that is collected and logged on our behalf through this technology is not personally identifiable.

How does Small World Toys safeguard personal information?
We and our agents and affiliates use Secure Sockets Layer (SSL) technology to protect credit card data during transmission to our website, and adopt careful internal procedures to safeguard this information in our systems. We require our service providers and vendors to safeguard the privacy of any personal information they handle and to adhere to industry-accepted best practices to safeguard personal information. Users are warned, however, that no method is 100% secure. Therefore, while we strive to use commercially reasonable means to protect your information, we cannot guarantee its absolute security. When you create a password and log-in name, we recommend that you adopt a unique name, combining letters and numbers that will be difficult for others to duplicate or guess. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished, especially when using a shared computer.

Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Children’s Online Privacy Protection Act Compliance
We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act). We do not request or collect any individually identifiable information from children under the age of 13.

California Privacy Notice:
Under California Law SB 27, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please contact us at info@smallworldtoys.com, including the phrase "California Privacy Request" in the subject line, and provide us with your name, address, and e-mail address. We will respond to you within 30 days of receiving such a request.

Online Privacy Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent
By using our site, you consent to our privacy policy.